Racesquare brings the thrill of Formula 1 to life with immersive racing simulators, allowing 20 players to compete on existing F1 circuits. With multiple venues across the country, strong and consistent visual communication is essential to enhance the brand experience.
My collaboration with racesquare focusses on producing a wide range of assets using their existing brand identity. Animated social media ads, flyers, posters, and menu cards ensured a strong presence both online and offline. Large-scale wall graphics and interior branding added to the atmosphere, while cinema advertisements helped expand Racesquare’s reach.
Managing the entire visual communication line for this large franchise ensured a cohesive and impactful brand experience across all media.
Racesquare’s animated ads merge the virtual world with real circuit speed. Flashy glitch effects on typography, combined with sleek video transitions, create a high-energy experience that bursts from the screen.
Although the print materials are static, they bring the dynamics of the Formula 1 circuit and Racesquare to life. By combining game graphics with circuit elements, the prints also breathe the competitive atmosphere of this ultimate racing experience.
The wall designs in the sim room enhance the thrill of the simulation and create a visually captivating, motorsport-themed atmosphere that feels truly immersive and exciting."
The onepager for corporate events translates the Racesquare brand identity into an interactive medium. With a focus on readability and usability, it offers a dynamic, intuitive experience that neatly aligns with the ultimate racing adventure.
