Speakers for good is a speaker agency that inspires businesses to operate from a moral compass. They emphasize that doing good comes before doing well. Creating financial, social en ecological value should be fundamental for corporate profits.
In cooperation with Buro Ponzo the existing logo was expanded with a complete brand identity that meets SFG's more broad communication needs.
A gradient layer that symbolizes progress was added to the existing logo which was made by Bravoure. The agency's subdivisions now have a face whilst the original brand can still be recognized.
An extra font was selected to function as a title font. It posesses the same round form language as the logo does.
The designed background image depicts a shape morph. It embodies the global corporate shift the agency envisions. It is used in on- and offline campaigns.
Three icons were made to represent the brand’s mission statements. They are shown on SFG’s website and are consistent with other brand elements.
SFG is now ready to make a striking impression with their new brand identity.
