‘The Mesh’ is a Dutch screen print community that facilitates printing, hosts exciting exhibitions and gives inspiring workshops. In cooperation with Buro Ponzo a fresh brand identity and striking campaign were designed to attract new members to their club.
The quirky logo mirrors the community’s original character. By vertically reproducing it, a brand element arises that embodies the basic principal of the printing technique.
The members are most important to the club. The brand identity therefore leaves room for their profile pictures, work and exhibitions.
The campaign shows a neat 3D render that illustrates the fun experience of screen printing.