Makerlab is a service design agency that works for big businesses. They invent new services or enhance existing ones. For example the improvement of an airport bagage lane experience or the creation of a rental car insurance.
The company’s website displays a set of minimalistic & playful visuals that embody the brand’s design approach components. This content was animated to lower bounce rates and increase conversions.
The animations amplify the meaning of the visuals whilst preserving their look and feel.
Some are triggered on hover. Others on scroll.
The animations are primarily designed for desktop and mobile but can also be used on social media and in keynotes.
A selection of the made content was compiled into one video to promote Makerlab's new website. It was shared on LinkedIn.